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2025-04-29 00:06:59 -04:00

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---
title: "Corporations just don't give a fuck"
description: "Show me the moneyyyyyyy!!"
date: 2024-02-09
---
## Corporations are not to be loved
[Brent Simmons from Inessential](https://inessential.com/2024/01/17/corporations_are_not_to_be_loved.html) writes:
> I started using Apple computers — and writing code for them, starting with BASIC — 43 years ago, before the Macintosh, even, and Ive made this my career. Ive had all these decades to really, thoroughly delight in these incredible machines and software, and to give a little back with my own apps.
[...]
> But I need to remember, now and again, that Apple is a corporation, and corporations arent people, and they cant love you back. You wouldnt love GE or Exxon or Comcast — and you shouldnt love Apple. Its not an exception to the rule: there are no exceptions.
> Apple doesnt care about you personally in the least tiny bit, and if you were in their way somehow, they would do whatever their might — effectively infinite compared to your own — enables them to deal with you.
As I said to a friend tonight:
> I have so much angst and so much to say and yet no one is here to listen. I feel like I am becoming a bit radicalized watching all of this, realizing that at the end of the day the people who employ you, the companies you like, dont give a single fuck about you and they would drive over your corpse after pissing on it for 15 minutes if it means a 1% increase in share price.
Corporations are not people. They are here to suck every last bit of capital from every entity and person on earth.
I have *no* allegiance to any one company, and I *loved* Apple.
Keep the fucks. It's not [like there's](https://www.theguardian.com/business/2021/feb/06/is-big-tech-now-just-too-big-to-stomach) a [tide turning against Big Tech](https://archive.ph/3BlJC) [or anything](https://www.bbc.com/worklife/article/20240207-big-tech-layoffs-perks-cuts)... 🤷🏽‍♀️